“Prove It”: How Blockchain Is Forcing Companies to Back Up Their Sustainability Green Claims
42% of Green Claims Are False: Here’s How Blockchain Is Fixing That. The Distributed Ledger Technology Exposing Fake Environmental Claims, Greenwashing & Rebuilding Consumer Trust A European Commission study recently found that 42% of environmental claims examined were potentially false or deceptive (European Securities and Markets Authority, 2024). This alarming statistic confirms what sustainability professionals […]
How To Build Consumer Trust in Sustainability Claims: 5 Game-Changing Strategies for Authentic Sustainability Communication
Sustainability sells, but heres the secret, only if it’s backed by trust. As consumers become more discerning, trust has become a critical differentiator in the marketplace. If your business has invested in making your products or operations more sustainable, how you communicate those efforts is just as important as the work itself. Consumers are tired […]
The Greenwashing Anti-Playbook: 5 Red Flags Brands Still Use to Fake Sustainability
Green sells—but faking it costs you more. Before you slap a leaf on your packaging, read this.Your Anti Playbook to Corporate Greenwashing Greenwashing is becoming a buzzword in today’s eco-conscious market, but it comes at a significant cost. Before you slap a leaf on your product packaging, read this. Sustainability sells. That’s why green marketing […]
Why Faking It Costs More: The Hidden Cost of Greenwashing On Your Bottom Line
In today’s eco-conscious marketplace, “sustainable,” “green,” and “eco-friendly” claims have become powerful marketing tools. But oftentimes, that’s exactly where it ends. Beneath the leafy imagery and earth-toned packaging lies a troubling reality—one that is often never talked about. This practice, known as greenwashing, is not just a case of companies exhibiting bad behaviour by hopping […]
From Waste to Wealth: How Big Companies Are Unlocking the $4.5 Trillion Potential of the 5Rs—and How You Can Too
Introduction: What Are the 5Rs and Why They Matter? The 5Rs—Reduce, Reuse, Repair, Refurbish, and Recycle—form a structured approach to shifting businesses from linear models to circular economy practices. The circular economy is projected to represent a $4.5 trillion opportunity by 2030 (Ellen MacArthur Foundation, 2019). By applying the 5Rs, companies can reduce costs, unlock […]
Unlocking the Business Potential of Circular Material Flows- 7 Successful Case Studies
New Revenue Streams & Save Costs with Circular Material Flows – 7 Successful Case Studies & Actionable Takeaways As businesses continue to operate in resource confined environment, adopting circular strategies, companies can unlock new revenue streams, reduce operational costs, enhance supply chain resilience, and meet the growing consumer demand for sustainable products. Here’s how circular […]
Why Businesses Don’t Want You to Own Their Products – And How It’s Their Secret to Profit
At first, the idea of a company selling you less of their product—or outright refusing to sell it—may seem like a pretty terrible business strategy. After all, conventional practice states that if you don’t sell, then you don’t make money, right? Well, actually, no. More and more companies are flipping this logic on its head, […]
Think Sustainable Investing Is Only for Environmentalists? Think Again.
“We’re not about sustainability because it’s a gimmick or because it looks good or even because it’s a good way of fundraising. We’re about sustainability because it is the smartest, most effective, most profitable business strategy.” -Amy Jadesimi, managing director of LADOL, on the importance of sustainability in LADOL’s operations in “Manufacturing Africa’s future: Jobs, […]
The Carbon Blind Spot: Why Your Biggest Emission Source Is the Hardest to Track—But Most Crucial
When it comes to measuring greenhouse gas (GHG) emissions, businesses typically categorize them into three scopes: Scope 1, Scope 2, and Scope 3. Each of these scopes serves a purpose in understanding a company’s overall impact on the environment, but they vary significantly in terms of measurement complexity and the degree of control businesses have […]
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