Why Faking It Costs More: The Hidden Cost of Greenwashing On Your Bottom Line
In today’s eco-conscious marketplace, “sustainable,” “green,” and “eco-friendly” claims have become powerful marketing tools. But oftentimes, that’s exactly where it ends. Beneath the leafy imagery and earth-toned packaging lies a troubling reality—one that is often never talked about. This practice, known as greenwashing, is not just a case of companies exhibiting bad behaviour by hopping […]